The Sales Checklist™
The Sales Checklist™
EXECUTIVE SALES OPPORTUNITY ASSESSMENTS

The End of Opinion-Based Selling

Replace Opinions with Evidence.

Evidence-Based Sales Opportunity Assessment

Measure Opportunity Risk.
Expose Evidence Gaps.
Improve Executive Decision Quality.

Sales has been the only major business discipline without a common operating standard for evaluating opportunity quality. This assessment introduces that standard.

In less than three minutes, determine whether an opportunity is supported by verified customer evidence—or by assumption, optimism, and opinion.

Replace seller opinions with verified customer evidence.

Choose an independent Self-Assessment or request a confidential session with David L. Varner.

SELF-GUIDED · ABOUT 3 MINUTES

Sales Opportunity Self-Assessment

Evaluate one active sales opportunity against ten evidence standards to determine what is verified, what remains unverified, and what must happen next.

You will immediately receive a personalized report that includes:

  • Evidence Strength — what the customer has verified
  • Evidence Gaps — what remains unknown or assumed
  • Coaching Priorities — where attention is required
  • Next Best Actions — what to validate next opportunity forward
Secure sign-in required. Each participant may complete up to two assessments.
START THE SELF-ASSESSMENT

ADVISOR-GUIDED · 30 MINUTES · BY REQUEST

Advisor-Guided Assessment

Work confidentially with David to evaluate one important sales opportunity. David will challenge unsupported assumptions, test the strength of the customer evidence, and help you identify the gaps that matter most.

You will receive an advisor-validated report that includes:

  • Opportunity Diagnosis — an independent view of the opportunity’s strength, risk, and readiness to move forward
  • Critical Evidence Gaps — the gaps that must be addressed first and why they matter
  • Next Best Actions — specific customer conversations, sales actions, and coaching priorities
  • 30-Day Evidence Action Plan — what must be verified, who must be engaged, and what should happen next
  • Decision Guidance — whether to advance, strengthen, or disengage from the opportunity
Submitting a request begins the scheduling process for a confidential 30-minute session with David. Together, you will complete the assessment and turn the findings into a focused action plan.
REQUEST A GUIDED ASSESSMENT
QR code for the Evidence-Based Sales Opportunity Assessment

Scan to open the assessment

Privacy, data use & platform terms